Aurora Borealis - Praise the Archaic Lights Embrace

Posted on Saturday, September 04, 2010

This self-financed full-length disc is really a lot more like what I would expect to get from a label, than a demo. The production and packaging are both totally professional. I suppose that’s more common than not these days. You rarely hear a demo recorded on a 4-track anymore. I’m not sure if that’s always a good thing, since some bands seem to think that a professional presentation is more important than the music. Maybe it would be better to concentrate on the songs and leave the professional production and packaging for when you get signed. It’s a moot point in this case, however, as Aurora Borealis have nearly perfected their combination of Thrash, Death, and Black Metal, and the totally pro sound and design of this CD merely complete the package. So my question is: Have AB decided that they don’t need label support, and thus declined any offers, or are the world’s record labels really so blinded by the current retro trend that they’d let a great band like Aurora Borealis go unsigned?

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